Privacy Policy

Last Updated: January 2026

ModelEx Model Railways ("we," "us," "our," or "Company") operates the modelexmodelrailways.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including all related content, functionality, and services offered on or through the Site.

Please read this Privacy Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
• Technical Data: IP address, browser type, operating system, and pages accessed on the Site.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
• Usage Data: Information about how you interact with the Site, including referral sources, time spent on pages, and links clicked.

We do not intentionally collect sensitive personal data (such as racial or ethnic origin, political opinions, or health data) unless explicitly required for a specific service.

How We Use Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the Site and our services.
• To analyse user behaviour and Site performance through analytics services.
• To track affiliate referrals and measure the effectiveness of promotional campaigns.
• To send newsletters, updates, and promotional materials (with your consent).
• To respond to inquiries and provide customer support.
• To comply with legal obligations and enforce our Terms of Service.
• To detect and prevent fraudulent activity or security breaches.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on the Site. Types of cookies we use include:

• Essential Cookies: Required for Site functionality, security, and basic navigation.
• Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to casino partners and measure commission-eligible activities.
• Marketing Cookies: Used to deliver personalised content and retargeting advertisements.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may impact Site functionality. For detailed information on managing cookies, visit www.aboutcookies.org.

Third-Party Links

The Site contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, security measures, or content of these external websites. When you visit a casino or affiliate partner through our links, their respective privacy policies govern the collection and use of your personal data.

We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions. Our inclusion of third-party links does not constitute an endorsement of their practices or policies.

Your Rights

As a UK resident, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You may request that we correct inaccurate or incomplete information.
• Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
• Right to Restrict Processing: You may request that we limit how we use your information.
• Right to Data Portability: You may request your data in a structured, commonly-used format.
• Right to Object: You may object to certain types of processing, including marketing communications.

To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days, or as required by applicable law.

If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and applicable legal obligations.

• Contact Information: Retained for the duration of our business relationship and as required by law.
• Analytics Data: Typically retained for 12–26 months.
• Cookies: Retained according to the cookie type (essential cookies deleted after session; others may persist up to 24 months).
• Affiliate Tracking Data: Retained for accounting and commission verification purposes (typically 7 years).

Upon request, we will delete personal data that is no longer necessary, unless we are legally obligated to retain it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or require further information about our data practices, please contact us:

Email: [email protected]
Website: modelexmodelrailways.co.uk

We will respond to your inquiry within 30 days of receipt. Please provide as much detail as possible to help us address your concerns promptly.

Note: This Privacy Policy may be updated periodically. We will notify you of significant changes by posting the updated policy on the Site with an updated "Last Updated" date.