Privacy Policy

Last Updated: January 2026

ModelEx Model Railways ("we," "us," "our," or "Company") operates the website modelexmodelrailways.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, functionality, and services offered.

Please read this Privacy Policy carefully. By accessing and using this website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Data: When you voluntarily submit information through contact forms, newsletter subscriptions, or affiliate registrations, including your name, email address, and other details you provide.
• Technical Data: Information automatically collected when you visit our website, including your IP address, browser type, operating system, device identifier, and pages visited.
• Cookies and Tracking: We use cookies and similar tracking technologies to enhance your browsing experience, track affiliate referrals, and gather analytics data (see Cookie Policy below).
• Usage Data: Information about how you interact with our website, including click-through rates, time spent on pages, and navigation patterns.

How We Use Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve our website and services.
• To track and attribute affiliate referrals to casino partners and process affiliate commissions.
• To conduct analytics and understand user behaviour to optimise site performance.
• To respond to inquiries and provide customer support.
• To send promotional emails and newsletters (with your consent).
• To comply with legal obligations and enforce our Terms of Service.

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance functionality and gather data:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to third-party casino operators and attribute conversions for commission purposes.
• Marketing Cookies: Used for retargeting and promotional purposes.

You can control cookies through your browser settings and opt out of non-essential cookies. However, disabling certain cookies may affect website functionality. You may also use industry opt-out tools to limit personalised advertising.

Third-Party Links

Our website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, security measures, or content of these external websites. Each third-party operator maintains its own privacy policy, terms of service, and responsible gambling policies. We strongly recommend reviewing their privacy policies and terms before engaging with their services.

Please note: We do not control third-party websites, and linking to them does not constitute an endorsement. Users access third-party sites at their own risk and discretion.

Your Rights

Under UK and EU data protection law, you have the following rights:

• Right of Access: You can request a copy of personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You can request limitations on how we use your data.
• Right to Data Portability: You can request your data in a portable, machine-readable format.
• Right to Object: You can object to marketing communications and certain processing activities.
• Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Contact information and newsletter subscriptions are retained until you unsubscribe.
• Affiliate tracking data is retained for the duration necessary to process commissions and resolve disputes (typically 12-24 months).
• Analytics data is typically retained for 12-36 months.
• Log files and technical data are retained for security and legal compliance purposes.

If you wish to request deletion of your data before the standard retention period, please contact us.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

ModelEx Model Railways
Email: [email protected]
Website: modelexmodelrailways.co.uk

We will respond to your inquiry within 30 days or as required by applicable data protection laws. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Disclaimer: This website is for informational purposes and affiliate marketing only. Gambling may not be legal in your jurisdiction. Please ensure you comply with all applicable laws and regulations in your country or region. We do not encourage or promote gambling to minors or vulnerable individuals.